The Latest in Green Tech Innovations for Tires

May 12th, 2016

When it comes to your car, oil isn't the only thing there's a finite supply of. Rubber has its limits too, and it's estimated by 2020, the supply of natural rubber in the world may be outstripped by demand. And of course, tires require a great deal of oil to produce as well. Tire manufacturers are constantly looking for ways to innovate and conserve resources in tire production. Here are some recent advances:

  • Dandelions: Yes, those humble yellow flowers you try to eliminate from your yard. Dandelions actually contain a minute amount of latex in their milky oil, and research shows they can actually produce about as much latex, pound-for-pound, as rubber plants. German scientists have cultivated 1-foot-tall dandelions for just this purpose. This isn't a ...[more]
  Tags: Tires 101, Gas Mileage
  Posted in: Company News

4 Things About Tires You May Not Have Known

April 28th, 2016

Tires all look sort of the same…round and black…and people tend to think tires don’t change much over the years. That’s really not true, though – engineers and designers are constantly working on advances in tire designs for more miles, better fuel economy and better performance.

Here’s a rundown of current trends in tire technology you may not have been aware of:

  • Tall, skinny tires are coming back. If you’ve ever ridden a beach cruiser bike vs. a racing bike, you know that skinny tires have lower rolling resistance. Carmakers are going in that direction, too – the BMW i3 electric/plug-in hybrid uses Bridgestone Ecopia tires, with higher inflation pressure and a taller, s ...[more]
  Tags: Tires 101
  Posted in: Company News

Mixing Tires – Bad Idea

February 25th, 2016

In a perfect world, all four tires would wear out at the same time. In the same perfect world, everyone would be able to afford a whole set of tires all at once. Unfortunately, things often just do not work out that way. 

Sometimes you may just have to replace tires as you can afford them, one or two at a time, but there are some important things to bear in mind if you have to do that. 

If you can only afford to replace one or two tires, it’s essential that you go with tires that are identical (or at least as close as possible) to the car’s remaining tires. That means that internal construction, size, tread pattern and design should be close to the same. Don’t mix winter tires with all-season t ...[more]

  Tags: Tires 101
  Posted in: Company News

Get The Most Out Of That Set Of Tires

January 28th, 2016
Your tires are a pretty big investment. Even with the cheapest set of tires, you’re going to be spending upwards of $400 on the tires, mounting, balancing, disposal fees and taxes. Since you laid down that kind of money, doesn’t it just make sense to make sure you get the most miles possible out of them? 
Here’s some advice on long tire life:
 
Regularly check your tire pressure. This one is really, really important. Underinflated tires will wear 
unevenly and reduce your fuel economy due to increased rolling resistance. That increased rolling resistance also means more heat, which will break down ...[more]
  Tags: Tires 101
  Posted in: Company News

Squeeze a Few More Miles Out of That Gallon of Gas

December 17th, 2015
If you’re past “a certain age,” you might remember when gas was $1.50 per gallon, or $1.00 per gallon, or 59 cents, or what-have-you…but the truth is that everything has gotten more expensive. After all, when gas was $1.00 per gallon, a nicely tricked-out Chevrolet Caprice Classic was selling for about $6,000 brand new. 

 
Now that we’re well into the 21st century, gas prices are likely to fluctuate, but one thing’s for sure: gas is likely to never be “cheap” again. We know that everyone’s trying to get a little more out of every dollar, and whether you’re driving a big SUV or a subcompact, there are things you can do to help your vehicle’s fuel eco ...[more]
  Posted in: Company News